Any advertising campaign for the green concept is to be applauded. Apple’s effort to advertise this campaign, although forward and possibly awkward to some, is simply playing into the typically used advertising technique of causing the individual to think, react, and read further into the proposed idea. T.V. and movie content induce much more heavy content material into the minds of viewers, with a more costly price tag to do so, and in most cases with no end goal in mind other than to entertain. Fact be told, in order to further this movement many more parties need take an active role in vocalizing the importance of ”living green,” on many fronts including increased ad campaigns, factual publications backed by research, and newly-up started businesses and brands that embrace this important concept of value in a products makeup. Cheers to Apple for contributing!

Jason, Apple is actually suing the campaign for copyright infringement.